I study Strategic Communication at Southern Utah University, with a minor in Business Analytics. My work spans social media, community operations, visual communication, and event promotion. I like learning how an audience actually behaves before deciding what to make.
Outside work, I play upright and electric bass in SUU ensembles. Music has also taken me into concert planning, photography, and the small details that make an event feel memorable.
Vertex Marketing
Jun–Aug 2026 · Shenzhen, China
I worked on Reddit community operations across consumer technology, smart-home, lifestyle, finance, and family-oriented communities, adapting content and interaction to subreddit rules, audience context, and visible performance.
793K views · 3,548 upvotes · up to 91.7% U.S. audience share
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Southern Utah University
May 2026 · Wuhan, China
Supported an SUU instructor in English writing courses serving 200+ students in Wuhan. Provided bilingual classroom support, managed attendance and assignment grading, delivered written feedback, and organized final-grade data and course completion reporting in Excel.
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YUYO INNOVATIONS LLC
Jun–Aug 2025 · Shenzhen, China
I worked on overseas influencer marketing for a pet brand going global (Pawreto, pet safety gates): sourcing and running creator partnerships across the US and Canada — reaching 476 influencers, closing 45 collaborations, and evaluating creators with reach and cost data.
476 creators reached · 45 collaborations · 545K single-post reach
Learn more about thisThree selected routes into campaign coordination, event promotion, and visual communication.
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Hotel × Jazz Brand EventEvent concept, partner coordination, WeChat promotion, and visual identity for a hotel × jazz collaboration.
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Selected Visual WorkA selected archive of posters, print design, event visuals, and photography.
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Aug 2025 — May 2027
B.S. in Strategic Communication
Minor · Business Analytics
Coursework: Social Media Strategy, Social Media Branding, Strategic Campaigns, Content Creation, Statistical Inference, Data Analytics.
Sep 2023 — Jun 2025
B.A. in Advertising
Coursework: Writing for Communication, Digital Copy Layout & Design, Advertising Investigation & Analysis, Organizational Communication.
Music, photography, and travel shape how I pay attention to people and atmosphere.
