20.3K
Views
Content accumulated views across Instagram and Facebook.
Marketing Intern
Southern Utah University
Tutoring Center
Weekly social content that helps SUU students find tutoring support and build better study habits.
- Content planning
- Social media
- Graphic design
- Short-form video
- Analytics
Overview
I run the weekly Instagram and Facebook content calendar for the Southern Utah University Tutoring Center, serving students who need academic support and practical study advice. I independently take content from topic selection through design, copy, scheduling, and publishing, with center staff approving each piece before it goes live. Since September 2026, I have published 20+ Reels, Stories, and posts about tutoring services, study skills, and tutor spotlights.
What I do
- Content calendar
- Plan weekly topics and a publishing schedule for Instagram and Facebook around tutoring services, study skills, and tutor spotlights.
- Graphic design
- Design posts and Stories in Canva, making service information and study advice easy to scan.
- Short-form video
- Edit Reels in CapCut and adapt the pacing and format for social viewing.
- Copy & publishing
- Write captions, prepare platform-specific content, and schedule and publish approved posts in Meta Business Suite.
- Review collaboration
- Send content to center staff for review, incorporate their feedback, and publish only after approval.
- Performance review
- Use Meta Insights to track views, reach, interactions, and follows, then use those signals to inform the next content calendar.
September results
Meta Insights · September 1–28, 2026
9K
Reach
The reported reach shows how widely the content reached audiences during this period.
772
Content interactions
Interactions rose 77.3% month over month, showing more audience response.
77.4%
Views from non-followers
Most views came from beyond the existing follower base, indicating discovery.
39
New follows
New follows rose 69.6%, adding to the audience for future content.
Views: Instagram 19,411 + Facebook 870 = 20,281, rounded to 20.3K. Growth percentages are Meta Insights comparisons with the previous month.
Tools
- Canva
- Graphic design · Posts and Stories
- CapCut
- Video editing · Reels
- Meta Business Suite / Meta Insights
- Scheduling, publishing & performance analysis
Selected designs
Service promotion and practical guidance for students, shown as original designs.
Post & Insights screenshots
Published-post and Meta Insights screenshots will be added here.
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Key learnings
Read the metrics together.
Views show exposure; interactions and follows show different kinds of response. I use them together when planning the next round, rather than treating a high view count as proof that students used a service.
Write for students who are new to the center.
With 77.4% of views coming from non-followers, a post needs to make sense without account history: what tutoring offers, who it helps, and what a student can do next.
Match the topic to a campus need.
Service information, practical study advice, and tutor spotlights answer different student questions. Keeping these topics distinct gives me a clearer basis for comparing content and adjusting the weekly calendar.