Campus Integrated Campaign

Campus Campaign

Coordinated promotion for campus welcome and New Year events across online and offline channels.

Promotion Team Lead · 2024–2025

Context

Welcome and New Year events brought the campus together. The promotion work connected online publishing with the activity on site.

My contribution

Promotion coordination
Led the promotion work across online and offline channels.
Platform adaptation
Adapted content for each platform rather than using one version everywhere.
On-site & online
Connected event activity on site with online publishing.

Event view

A large campus gala audience facing a lit stage
Campus welcome gala · event view