Campus Integrated Campaign

Campus Campaign

Coordinated promotion for campus welcome and New Year events across online and offline channels.

Promotion Team Lead · 2024–2025

Context

Campus welcome and New Year events needed coordinated promotion across online and offline channels.

Contribution

I led the promotion work, adapted content for each platform, and connected on-site activity with online publishing.

Event view

A large campus gala audience facing a lit stage
Campus welcome gala · event view